It wasn't clear from the home page that $24 is for "one meal that serves 3-4 people".
If it doesn't greatly increase the price of packaging for your product, you may want to experiment with showing pictures of (and sending) food in single-serving packages (so instead of sending five-six packets, you'd send 15-24 of them).
Another option is to go with a "Home Chef" style pitch -- basically saying "here's a dinner date night for two in a box".
That's a good point! Our products are created as a single serving per packet, so when you purchase our pre-made packs we specify how many meals you can make out of that pack to help users out.
If it doesn't greatly increase the price of packaging for your product, you may want to experiment with showing pictures of (and sending) food in single-serving packages (so instead of sending five-six packets, you'd send 15-24 of them).
Another option is to go with a "Home Chef" style pitch -- basically saying "here's a dinner date night for two in a box".