He ignored his own essay, so even the actual substance of the essay could be considered an existential threat to the essay. I have to wonder though if he ignored his own argument whilst in the process of writing his article, because if he truly did so then it probably should have been a dissertation on modalities which I'm sure we all could have readily ignored without doing ourselves much harm. Thus defeating the point of the article, leading to a resurgence of interest in Structuration.

Or to put it more simply: this essay is a plot by the intelligentsia to make us reason like a madman.