So I think the 'problem' with Jira is that it's the SAP of todo lists. We used to use it for non-tech teams in our org to manage their tasks, tech team or organise sprints (and somehow coordinate that with designers), and as well as for issue and bug tracking.

In the end we just scrapped it all and went with Trello. Yes, it's 'less powerful', but we've found that you don't really need much more. For all the features that Trello 'lacks', it makes up for in speed, simplicity and ease of use.