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Not Sweden, but the UK (and Germany) have the same thing.

Usually, they just tell you on the shelf's price tag:

Bigger Font: 1.50€/£ Smaller Font: 0.75€/p per 100g/100ml etc.

That way, you can see that sometimes it makes sense to buy 2x 400ml ketchup (just as an example where I had it recently) instead of 1x 800ml, simply because 2x 400ml is actually cheaper.



It's all of the EU, this is mandated by EU directive 98/6/EC: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:...

> That way, you can see that sometimes it makes sense to buy 2x 400ml ketchup (just as an example where I had it recently) instead of 1x 800ml, simply because 2x 400ml is actually cheaper.

That applies to plenty of dastardly stuff too e.g. the big 3-5kg pots of Nutella you see around Christmas? The unit price is often twice that of the standard 750g pot.




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