1. Examine your top (most engaged) x users each month
2. Quantify turnover in that group
3. Qualify which features/content they are using more/less than quantify more/less
4. Evaluate (3) against your business model - are your priorities focused where your top users are focused and does your business model work if that is where the focus remains?
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Can spin your own version of above but believe the key is to focus on your most active, engaged cohort...the cohort that will ultimately sink or swim your service. Other analysis can be valuable too but not if it distracts from understanding your key user/customer.
This, I agree with. In general, very few companies make up a large percentage of the profits, illustrated perfectly by the whale curve. It is quite shocking to see that thing pop up when you run it across real data, but it shows you instantly who to keep happy.
It's a terrible strategy to play Pokemon (gotta get 'em all) with your business. No matter how hard you try, you simply cannot increase profits over certain customers and you risk collapsing your profits if you place your effort there.
1. Examine your top (most engaged) x users each month
2. Quantify turnover in that group
3. Qualify which features/content they are using more/less than quantify more/less
4. Evaluate (3) against your business model - are your priorities focused where your top users are focused and does your business model work if that is where the focus remains?
--
Can spin your own version of above but believe the key is to focus on your most active, engaged cohort...the cohort that will ultimately sink or swim your service. Other analysis can be valuable too but not if it distracts from understanding your key user/customer.