The media also follow trends. I remember all through the '90s there was a trend of reporting frivolous cases as news, probably for sensationalist purposes. The ones I remembered were "prisoner sues because his ice cream melted", burglar sues after falling out of rafters". These type of stories were popular on morning radio programs.
What I want to know is if Ms Liebeck just got lumped into that fad, or if there was economic pressure from McD's to weaken her case. McDonald's advertising spend was HUGE back then, of course on the same media channels that reported about her.
What I want to know is if Ms Liebeck just got lumped into that fad, or if there was economic pressure from McD's to weaken her case. McDonald's advertising spend was HUGE back then, of course on the same media channels that reported about her.