>A criticism of social media advertising is that it’s too easy for small business to get stuck thinking that it’s work when in reality it’s just a very boring hobby.

we have such a divided world these days (the old mom and pop ads on a phone tower in town won't reach the entire country) and traditional ads are and always were untenable for a small business. They turn to digital ads because they are plum out of other ways to reach their audience properly.