That's what I've been trying to figure out. So you have a million comments and a hundred thousand shares, is that just internet points? There has to be some financial compensation I'm not seeing.
There's an internal user reputation score that measures the engagement of your posts. You can piggyback the business on the noise.
Advertisers are using this trick too. Healthcare ads with a gay couple, grocery ads with a Muslim, they aren't doing it because they're being inclusive, but because people click and interact with those types of ads.
Recently it's become pretty blatant. The people/signal could be removed and the ad is still a complete message. The character is adjacent to the content.
It's there as "interact-bait" to get people to furiously type at the keyboard and thus boost the advertiser's engagement score.
How much does it matter here tho? I think it gatters likes/follows and baits enough people to check the profile, but the conversion rate seems extremely low (tho I guess that may be good enough with these numbers). In OP's blog previous post [0] on "Thinkarette Lifestyle" [1], their engagement baits gather hundreds to thousands (to millions with homeruns) of comments while the dropshipping posts gather 0 to 5 likes a piece - a page with >2M likes.
These people aren't expecting that kind of engagement with commercial posts, just the exposure of them.
I don't like and comment the posts from the manufacturers of the food I buy at the supermarket. That's an impressions game.
The culture wars ads get additional boosts to get those impressions.
It's a gambit that assumes most people either don't care or are happy if there's a trans person in the ad and the lift they get from the interacting malcontents in aggregate pays off.
Probably does. I keep seeing them. Or at least whatever 3rd party ad agency companies like Kroger's and Aetna uses knows how to juice those numbers up to keep the contracts
I wonder if I would see more if I followed celebrities that take strong issues with this stuff. It'd be a great thing to test
They're all just marketing tricks. The difference is they're not tricking you. Instead they're attempting to trick Facebook
Fair, the low likes could be vastly under-selling how many impressions they get and their click-through rate. Clearly it makes at minimum some money (and possibly a good amount) for the owner to be so diligently keep the page chugging along, I just remember being impressed how little engagement they get for 2M likes page on "their" items vs the "questions". If you scroll through Kroger's page [0] for instance, they have fewer likes (1.6M) but still get >80/100 reactions on every post including item promotions, though they are clearly better at crafting stories around them rather than plain "check this item, buy it here".
Aren't those examples showing the discrepancy? The bait page has (roughly) 0-5 likes for 2.15M followers, these have respectively 140 likes for 270k followers and 360 likes for 25k followers. Either the dropshipping posts from the former really don't get a lot of exposure as opposed to their bait posts, or their audience hardly engages with it (perhaps as it is off-brand for a "question page").
