> it shows such complete lack of confidence in their product.
It can also show complete and utter overconfidence. "The only reason people would want to unsubscribe is by accident. We're doing people a favor when making it as hard as possible to make that mistake."
If it's so amazing that people only unsubscribe by accident, they'll certainly miss it quickly and subscribe again immediately. The practice of using "dark patterns" to prevent people from unsubscribing is utterly disrespectful.
It can also show complete and utter overconfidence. "The only reason people would want to unsubscribe is by accident. We're doing people a favor when making it as hard as possible to make that mistake."