How would giving the punchline cause more bite than an undefined outcome?
If that was the case you wouldn’t see titles like “you won’t believe what happens when you X” and instead you would see “nothing out of the ordinary happened when we X, save yourself 10 min”.
This title is clickbait in the sense that you see it and you have to wonder “oh crap are they selling out? Let’s click and find out”. If they said “Mullvad is not selling and we tell you why” there is no bait.
If that was the case you wouldn’t see titles like “you won’t believe what happens when you X” and instead you would see “nothing out of the ordinary happened when we X, save yourself 10 min”.
This title is clickbait in the sense that you see it and you have to wonder “oh crap are they selling out? Let’s click and find out”. If they said “Mullvad is not selling and we tell you why” there is no bait.