> TI: After MOS Technology, in 1978 you founded The Western Design Center, where you created the 65C816 CPU. The creators of the ARM processor credit a visit to WDC as giving them the confidence to design their own chip. Do you remember that visit?
B>M: Vividly! Sophie Wilson and Steve Furber visited me and talked to me about developing a 32-bit chip. They wanted to leapfrog what Apple was rumored to be up to. But I was just finishing up the '816, and I didn't want to change horses. So when they [had success with the ARM] I was cheering them on because it wasn't something I wanted to do. But I did leave them with the idea of, "Look, if I can do it here … there are two of you; there's one of me."
When you've got a rare individual who can accomplish something that was otherwise regarded as requiring a team, it's good not to underestimate their potential.
“When we decided to do a microprocessor, in hindsight, I think I made two great decisions, I trusted the team, and gave them two things that Intel and Motorola had never given their people: the first was no money and the second was no people..”
Completely agree. Also clear that HH kept out of their way which is a lesson for many managers.
I'd also add that they had two more things - no legacy and no customers - so no-one to demand backwards compatibility which hindered the other firms.
I actually attended one of the first public outings for the first Arm CPU - in 1986 I think - we couldn't quite believe that this tiny team had built a 32 bit CPU from scratch. Of course history kind of repeated itself later when Arm Ltd was spun out and had almost no cash and almost no people (or 12 to be precise)!
The Amp Hour Podcast #241 An Interview With Chuck Peddle – Charismatic Chipmaking Coryphaeus
https://theamphour.com/241-an-interview-with-chuck-peddle-ch...