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Yeah, it's part of the identity crisis that emerged after someone decided the desktop UI should feel like a tablet or mobile UI.

"It's easy. Just add a cog icon for settings!"

Then, there's the whole free/ad supported model wherein you need an MS account, etc. I don't want to be integrated into your cloud metaverse. I don't want OneNote. I don't want Teams. I don't want to go through a whole phony tablet-like experience to get to the stuff I need.

I just want to use my machine as the productivity/dev tool I purchased.

I think they fundamentally no longer understand what the product is or should be.



I think they fundamentally no longer understand what the product is or should be.

On the contrary, I think they know what the product is quite well: it's you. All the ads they're shoving into everything are evidence that even if you're paying for it, you are still the product being sold.


Well, sure. That part's pretty clear.

But, in terms of delivery, form-factor, packaging, etc., they have no idea how to pull it off with any coherence.


I wish this was at least quantified. If they want $100 for "Ad-supported Windows", what would they charge for a system without (basically LTSB but intentionally sold as a quantity of one consumer product, I guess)

I've always assumed the "let's profile and sell the data" was a either a bubble waiting to pop in the face of something GDPR-alike, or a tail-wag-the-dog scenario where they're gradually killing $100-per-sale products for 30-cents-per-user-per-month of new revenue. Would be fascinating for both consumers and investors to see what dollar figures they're using.




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