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I don't think that's at all true. Moreover the assumption that they are more rational by default actually leads them to be more susceptible.

Slap "google" on an open source tool and it'll get 50x uptake, for instance. It might not be a sports shoe but the same emotional dynamics are in play.



> Slap "google" on an open source tool and it'll get 50x uptake, for instance.

"Used to". These days i'd think "how long till they cancel it?" instead.




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