I also find Yelp pretty useless at this point, so I've been hoping to find a site that allows me to easily see the places that my friends (or friends of friends) have been and to see their reviews of those places. Are all reviews on your site going to be public, or is there going to be an option to only show them to your friends and their friends? I'm hoping it's the latter.
Thanks for your feedback. I think you'll like what we are up to! (I work at urbantag) If you have an iPhone, contact us and we'll prioritize you in the beta (reference this HN comment).