The under armour website is terrible with coupon codes. Some of the time, it does not work and you get a cryptic error and have to wait on hold to even chat with a customer service rep to decode the message for you and tell you what you need to add/remove from your cart to make it go through. Worst of all, these are not random codes I picked up off some deal site, these are codes they emailed to me directly.
It's absolutely awful from a customer experience standpoint. But, I believe I end up buying more from them because when it does work I feel like I need to buy everything I've been thinking about because I don't want to deal with that hassle again anytime soon.
If this is the same sort of thing that was happening on your site, this would only work if your product is not available elsewhere for a similar or better price. In the case of under armour, their products are available elsewhere, but not in the same variety and not with the same discounts.
It's absolutely awful from a customer experience standpoint. But, I believe I end up buying more from them because when it does work I feel like I need to buy everything I've been thinking about because I don't want to deal with that hassle again anytime soon.
If this is the same sort of thing that was happening on your site, this would only work if your product is not available elsewhere for a similar or better price. In the case of under armour, their products are available elsewhere, but not in the same variety and not with the same discounts.