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Or something else changed at the same time. Hard to know without a control group.


We did a randomised A/B test.

To ensure it wasn't some other wierd effect, we also fixed the bug and then deliberately re-added the same error message.

This bug was worth 15% of our revenue, so we did a lot of tests and trials...


Do you know what an A/B test is? It has a control group by design.




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