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DuckDuckGo's organic results are just as good and the 0-2 native ads above the organic results can be permanently disabled with 3 clicks on their own site: 'Settings > Advertising > Disable Ads' and intentionally made easily identifiable to respect ad blockers.

Meanwhile, Google search traps me in a loop of the top ~5 ad spenders in a given industry VERY frequently.

Used the phrase "public records" anywhere in your search query? Now the first page is all click funnel blog posts by the same 5 background check companies and ancestry.com.

Mentioned the term "VPN" somewhere in your 10 word query? Clearly you wanted a page full of sales funnel blog posts by the same 5 consumer VPN providers with big marketing budgets.

Want to disable Google Search ads? You can't. You can only make them less targeted, until the ToS changes in a month, and only if you log into a phone verified Google Account.

Want to use an ad blocker on Google Search? Too bad. Google's native ads continuously define the state of the art in evasion of end-user controls through endless evolution and complex adversarial misdirection even within the same browsing session.

Just use DuckDuckGo, and disable ads, and donate. It's a much better user experience (even with ads).



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