I see it as an opportunity for smaller businesses to be noticed. People will check stuff online and might notice your brand... Though yeah you would have to stand out to be remembered.
It doesn't even have to be advertising in newspapers.
I live a block away from a shopping complex; the "anchor store" is a chain grocery but there are other businesses ranging from restaurants, drycleaners, a smoke shop, an alcohol store, and so forth.
There is a local movie theater in this complex. It is obviously shuttered due to COVID19; no audience means no movies means no popcorn, &c. So their marquee "should" be blank or say "Closed". Instead, they are using their road-side marquee to advertise who in the complex is opened for take-out.
I don't know if this is out of "solidarity" or if they're getting a trickle of money for an otherwise unused resource, but I'm fine about it either way.
