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You do realize that I myself, and many people I know, do not even try to learn "two clicks deep" anymore.

Why?

Because in 6 months there will be another phone, another product, a redesign, to "freshen up" styles, and everything we expended effort to dig out from even one click (or tap) below the surface is upended, and moved somewhere else, because of territorial pissings and careers behind the curtains.

User Interface experiences actually haven't improved since 1999. It's really just that the best parts of that era have withstood the test of time, and remained constant.

People come in with amnesia and make the same old mistakes over and over again, and we're forced to unlearn and relearn nested menu trees because popularity contests must be won.

Case in point:

> Google still has a minus operator for exclusions, but the plus operator was destroyed in the name of Google+

And just like the headphone jack on iPhones, we’ll never get it back because to admit error is to court liability and damages in the corporate context, and smells like a recall to suits and share holders.



User Interface experiences actually haven't improved since 1991 when RISC OS 3.0 came out




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