This seems like the classic case of people relying on intuition instead of the documented SLA. Verizon's plan should be assumed to be a 200Kbps plan that can occasionally burst to 50Mbps. But someone tried it out, and mentally built the model that it was an always-50Mbps plan. Then they were proven wrong during a crisis.
I very much agree with other posters that "unlimited" is a very misleading term. If the service runs at 200Kbps, then that's something like 65GB/month, which is not an infinite amount of data. If Verizon sold two "unlimited" plans, one that could be throttled and one that couldn't be, it would be very clear to the customer why the 16TB/month (50Mbps * 1 month) plan was a lot more expensive than the 65GB/month (200Kbps * 1 month) plan. But they hide it all in the fine print, so anyone that doesn't carefully read the fine print and extensively test the service doesn't actually know what they're getting. This is unfortunate. I don't think it's a net neutrality issue (it's not like they were throttled because the traffic was going to Amazon instead of Google), but rather a truth-in-advertising issue.
And yet I am pretty sure that in Germany at least, that plan would not be allowed to be called "Unlimited", no matter how fine the fine print ends up being.
I miss those consumer protections a lot since I moved to the US. It sometimes may seem to get a little bit silly (I'm not totally sure, but I think you are not even allowed to say e.g. "the best pizza" in advertising, because how would you prove that claim), but I easily prefer a little silliness over the deliberately misleading claims here.
Yep, if you use the word unlimited, and that's not what you're actually providing, you're a liar. Pure and simple.
If this is common practice, then these companies are all a bunch of liars.
As opposed to other places in the world, truth in advertising is dead in the US - and also Australia, for that matter.
Try using the word "free" in Norway if you're not prepared to offer that for free with zero strings attached, and see how far you get before feeling the weight of the law. (And "zero strings" here means exactly that in the most literal sense).
I studied marketing law in Norway as part of marketing science before switching back to tech and then moving down under; Australian marketing law is very very relaxed compared to Norway.
Really can you give examples? To give recent general advertising law examples about how strict the standards bureau is, in Australia it’s illegal to show a woman doing most of the housework, or a man being a bad father.
> ”Gratis”, ”vederlagsfritt”, ”uten betaling” og lignende uttrykk må ikke benyttes i markedsføringen dersom gratisytelsen er betinget av kjøp av andre ytelser for å oppnå gratisytelsen.
translates more or less directly (using Google translate and then adjusting slightly based on my 15+ years of experience with talking and writing mostly Norwegian) to
5.3 "Free" Claims
"Free", "Free of charge," "Unpaid," and similar terms, may not be used in the promotion if the free good or service is conditional upon purchase of other benefits to achieve the free good or service.
Sorry they referenced marketing laws generally, consumer protection is covered by a thing called “Australian Consumer Law” and it’s very hostile towards warranties etc.
Both of which might be overregulation, but neither of which are relevant to the kind of laws being discussed here.
As an Australian, I have no idea how lax or strong the consumer protection laws are. I know they exist, and they are enforced by an identifiable, respected federal agency.
I have no idea whether the laws are good, or whether that
agency does a good job in general. In fact, I have very little notion of what I should expect from good laws and enforcement in this field.
This is changing rapidly the last decade or so, especially in the telecom industry. There's quite a few companies getting into trouble for misleading advertising recently.
Some weeks ago there was this article on the HN frontpage (even though it wasn't about tech at all) about a scam that pretended to offer chance to win a car, except it was really a trick to pull people into some crazy completely unrelated money-sucking scheme, and the kicker was that nobody ever won a car, not even the car that was literally on display as being the prize!
And this is apparently legal in the US.
Similarly about the "House of God / 50 dollars or more" TV preachers that promise miracles if you send them money. Taking advantage, mainly of the vulnerable, who believe that, or even just believe they're supporting a proper Christian Church. But it's really just some person telling them to send them money. How the hell is this not regulated?
Is anyone surprised that if you don't have regulations to stop people from scamming others, you can't rely on a vague sense of common decency, because there are enough of them that will exploit it unless you tie their hands and speak out as a society that that sort of shit is simply not acceptable.
> And "zero strings" here means exactly that in the most literal sense
Well, hopefully not in the _most_ literal sense, because Verizon can probably manage to provide you internet service with no actual balls of yarn tied to the router... :)
> Yep, if you use the word unlimited, and that's not what you're actually providing, you're a liar. Pure and simple.
Then by definition nothing is unlimited... The whole universe has limits... there's a finite amount of atoms... even saying you have unlimited access to my comment would be lying because one day, you'll die, or the storage will die, or this comment will be forgotten...
I think if you sell an unlimited 200 Kbps connection, it's implied that it's a 65 GB one. Putting a limit on the bandwidth would be to offer LESS than what the other limits imply.
Saying unlimited 100 mbit/s but throttling it at 1 mbit/s sure, that is clearly false advertising because you actually get unlimited 1 mbit/s.
If nothing is unlimited, then you should not advertise as such. Not sure why you're even bringing that up except to be pedantic.
Pretty clear statement - unlimited data is either unlimited or not. Throttling customers because they reached the limit on what you're selling as "unlimited" is deceptive at best, and actually harmful at worst. We're seeing the latter here, and still people want to correct the customer on what unlimited means.
Simply put: this marketing tactic is a Bad Thing because it sells people something they didn't want with a sticker that said it was what they wanted.
Is it silly? If I claim my pizza is the best, and I never even ran it in a competition, aren't I just lying? I could say that my internet service is the best when someone provides actual unlimited data in the same area and it's the same thing.
I would heavily prefer a country that actually had rule of law and didn't let companies just lie to consumers without consequence. The more this sort of thing goes on in America, the more people will disregard any semblance of law
If I claim my pizza is the best, and I never even ran it in a competition, aren't I just lying?
A (fairly mediocre) hamburger place back where I grew up heavily advertised themselves as "The award winning best burgers in town", reference (in tiny print) a test the local newspaper had done over 10 years ago. So basically it shouldn't be too hard to claim that your X is 'the best' according to some measure without having to outright lie.
In the US some phrases like Best are considered devoid of meaning. The issue is you can develop an arbitrary scale defining Best such as closest to our restaurant or whatever.
I have 1Gbps (125MB) unlimited. I've never had any throttle. And down service is like max. 5 hours per year. Sometime I just put 100GB worth of torrents in queue, go eat lunch in kitchen and comeback and they are all finished. Welcome To Romania where unlimited is the norm here. Oh, and costs ~$15/month
But when you're not throttled at the start of the month and you are after reaching a certain amount of data usage (dare I say, a limit) then it is not unlimited.
It's important to keep in mind that most people never know what other systems are like and so don't know what they're missing when they're missing it. I similarly reflect positively on the stunning relative clarity of freemobile in France selling 50GB high speed plans with free international data roaming for like 20 Euros per month. And now it's 100GB for the same. In the US for that price Verizon won't even spit on you.
The difference between Free's website and Verizon's is huge. On Free's website the details are front and center, bold, prominent. 100GB is right there. The plan details also give you a lot more for a lot less money, but that's a whole other can of bits.
True, but the website is very clear that the unlimited refers to voice and text and only 100gb is included. It's still shifty but way better than what the article is about.
No, actually they say "4G+ illimitée abonnés Freebox" and as they explain in the "en savoir plus" link, the limit applies to people who do not sign up to the Freebox plan (for home Internet).
Having just used it, it’s good but not great if travelling about. This mostly my fault and not theirs as I didn’t realise I needed a mobile number that can sent/receive sms. Many services require an sms for account setup and it’s a PITA not being able to receive them. Bike sharing and taxis were the two I wanted it for.
The other weird thing was that one of the cards I bought worked in the U.K. and one didn’t. I never did figure that out but the prices are so cheap it wasn’t particularly problematic.
Their (physical) store is also extremely easy to use for a jet lagged foreigner.
If you are paying less than €3/GB (before VAT) they can apply a fair use roaming limit which is lower than your domestic limit Which is calculated from the EU cap of €6/GB - so 25GB is well above what they have to give you for that price.
unfortunately anytime you mention something like this as a reasonable expectation for sane adults within the context of a us-focused discussion, one is almost immediately inundated with any one of:
- business must make a profit
- why are you being a socialist
- think of joe sixpack
- the USA is 'different'
arguments as to why this is not the case, and debate tends to die.
although I guess I'm saying 'the usa is different' in a different way.. so there's that
It's capitalism vs humanism. I'm not really sure why people prefer the former when the latter is an option. (I'm guessing it's knee-jerk from when it's not)
I say humanism because protecting (vulnerable) people from scams in advertising has nothing to do with socialism, and everything to do with people just being excellent to each other and helping one another.
Forces of capitalism have no compassion. It's quite a mechanical system, you can't expect that to produce a system with a consistent and sufficient amount of decency, without it tearing off a limb every once in a while.
Also in Germany you get competent customer service usually, from people who can think. In the US the customer service usually consists first of talking to AI bot and then to a person in Philippines who has trouble with basic English, but asks you to repeat everything you entered / said to the bot.
I've called customer service departments at about a dozen or so US based companies in the last couple of years, and haven't found this stereotype to be fair at all. Most of them were from the US as far as I could tell. Even when they were not, communication was not an issue.
I wonder how much of that is language related? Plenty of people around the world speak English (with varying levels of skill and with various dialects). But not many speak German.
Yes, those are tourist industries, no surprise there's a lot of English. But the tier one customer support for a large teleco, or a bank? They probably aren't requiring fluent English for that.
First contact customer service in Germany are basically call-center farms hiring eastern-Europeans, Italians, and Spaniards as temp-workers, who wait to get out of there as soon a possible.
It's just culture-specific words-play targeting urges of local population. In Germany one can sell one thing but guarantee 50% of it (the cable internet market is an oligopoly):
>And yet I am pretty sure that in Germany at least, that plan would not be allowed to be called "Unlimited", no matter how fine the fine print ends up being.
My German O2 plan is called a "flatrate" and is throttled after 300GB according to their "fair use" policy. Both terms are verbatim what O2 calls it, Germans have a lot of anglicisms. They claim it has "bis zu" 50Mbit/s ("bis zu" meaning "up to").
So sadly no, in Germany Ginger Beer is called Ginger Brew, but DSL contracts are still scammy.
It’s a flatrate. Flatrate only implies the price does not change depending on usage. It does not imply “unlimited” or “no throttle after a certain limit” by itself.
We have a lot of anglicisms in the German language and a few of them have developed meanings different from their English counterparts. The word "flatrate" is one such example. In German it is not taken literally to be a "flat rate" but rather to mean "unlimited".
Yes, I agree with that. We used to have volume and flatrate tariffs for DSL. The flatrates used to be unlimited, then the volume tariffs were removed and the flatrates became volume tariffs with a high (but limited) volume.
"A flat fee, also referred to as a flat rate or a linear rate, refers to a pricing structure that charges a single fixed fee for a service, regardless of usage."
Emphasis mine. I'd understand this as there being a service (e.g. high-speed DSL) which you pay a fixed fee for, independent of how much you use it. That does also mean that if you use it more they don't shut it off, because otherwise you're not getting the service independent of usage.
They don’t shut it off. It’s throttled after reaching a certain limit. It’s also illegal to advertise them as “unlimited” (please note: I’m native german, there’s no language confusion)
I am native german and I disagree on that count. It means “flat fee” and not “unlimited”. Local calls for example used to be “flat rate”, they’d cost a fixed fee but disconnect after about 30 minutes or so. (Yeah, I still remember that personally) Flatrates for mobile data never were unlimited, either.
As also a native german, I have to disagree in turn. Story time:
In the 90s, when the Internet started to come into popularity, me and friends were desperately trying to get a connection that didn't cost money per time unit.
For the longest time, with no free local calls like the US had, that simply did not exist, at least via dialup. One option was a "Standleitung", which was almost literally a permanent landline between you and your provider, same signaling and all. Only small providers would usually be talked into it, but then you had to pay a (at the time) huge monthly fee to the Post/Telekom because the line took resources away permanently. Some few people were lucky enough to be able to establish radio channels with their provider (this was long before WiFi was a thing). At one of my first jobs, I got ISDN "callback" as a benefit, which meant that I could call the router, hang up immediately, the router would call back and establish the connection, company would pay!
Finally, after what seemed like an eternity, the first few flatrates appeared. Stay online as long as you want, download as much as you want (at speeds that were still measured in kilobytes/second, but completely adequate for the time). It was definitely Unlimited.
Let’s agree to disagree then, because my point is that they were just called “flatrate”. I even just found this article describing “the first flatrates”, which also just calls it “flatrate” without any qualifier throughout the article, but makes it clear from the beginning that a flatrate is, in itself, unlimited: https://www.netzwelt.de/news/76329-verkehrte-netzwelt-erste-...
Finally, I remember the “Alkohol-Flatrates” that came up in clubs a few years later (and were, unsurprisingly, soon outlawed). Their point was that you could get a theoretically unlimited amount of drinks for your cover charge of typically 15DM or so. In practice that’s a stupid idea of course. I tried it once at the behest of a coworker: The drinks were atrocious, the floor was covered in a thick grime of “free drinks” and the crowd consisted of the type of people who would be attracted to an “alcohol flatrate” in the first place.
> It means the data is unmetered. Bandwidth may be throttled.
If bandwidth is to be throttled after a specific amount of data has been used (rather than, say, in response to current overall network load), the data is clearly being metered in order to detect when to start throttling.
It's so pervasive that I automatically ignore any mention of "unlimited" regarding bandwidth or total volume of data. These "unlimited" plans are more like "first X amount of data per month at Y speed; Z speed thereafter", but of course that's not catchy enough for marketing...
Infinity times something finite is still infinite. I think this distinction isn't as important as telling people how much data their maximum really is based on how much they could actually use through the system
Now those advertisements for "wahrscheinlich das beste bier der welt" I used to see while I lived in Germany finally makes sense! At the time I thought they had confidence issues or just wanted to be very precise
I am pretty sure there's no consumer plan that doesn't have bandwidth cap in the US. And even if there wasn't caps, there are physical limits of the channels. So, does it mean no plan can be called "unlimited" at all?
> I think you are not even allowed to say e.g. "the best pizza" in advertising
That is silly. Ads are not peer-reviewed science article. Everybody knows that. Looks like a bunch of governmental busybodies in search of a "problem" they could "fix".
Saying "The Best Pizza" might be allowed if the viewer understand that it's just puffery and it's not really making a claim. It's a fine line though but I think best pizza would be allowed under the law.
Same in France. My plan is 1G/250M unlimited, as in unlimited. I could download at full speed all month long.
They rely on people like me taking the most expensive contract and knowing that nobody will ever max it out (rather running at sub percent levels of the pkan)
I really want to move to another country like Germany for a little while to see how different Capitalism is and get a sense of some sanity in relation to USA.
I do not know what immigration laws would apply. And I do not know what stack (and on what level) you program in. But at least my employer is actively looking for devs (Germany, Berlin, Hamburg, Munich or Frankfurt).
It depends where you are going.
From my experience any degree is ok. And some didnt need that although it did help a little bit with a special visa I was able to get.
Sure, sure. But you're missing the point. When there's a major wildfire, and people's lives and property are at risk, it was incredibly stupid of Verizon to hamper public safety efforts. Maybe they were legally within their rights. And maybe the fire department screwed up. But if nothing else, it's horrible PR. And if people died because of it, I would expect criminal charges to be filed.
Edit: Verizon should have immediately restored full service, given the fire emergency. And waited to settle account status. What's the point of putting lives and property damage at risk over $50 or whatever?
Edit: And that does seem to be Verizon policy. It's apparently just that they screwed up here. From another article:
> Regardless of the plan emergency responders choose, we have a practice to remove data speed restrictions when contacted in emergency situations. We have done that many times, including for emergency personnel responding to these tragic fires. In this situation, we should have lifted the speed restriction when our customer reached out to us. This was a customer support mistake. We are reviewing the situation and will fix any issues going forward.
My experience with multiple telcos (Verizon, and others) leads me to believe they simply have very little operational control. Get their processes inmotion and find a competent local tech, and they'll sort it out. But try to get one department talking to another and it's a complete clusterfrob. Size, complexity, undertraining, lack of incentives, and distributed authority, and an under-empowered front-line CSR bureau.
>if people died because of it, I would expect criminal charges to be filed
I have a contract to rent you X fire trucks. I have other contracts with other people to rent Y fire trucks to them. There's a fire and X fire trucks are being used to save people in X+1 fires. That last person dies because you didn't rent X+1 fire trucks. I could have given you an additional fire truck in the allotment of Y. Morally you can make the case that I ought to give you one more fire truck but how have you made the case that legally I should give you a non contracted fire truck?
Destroying the truck renter's property rights by the state forcing me to give you my property (that +1 fire truck) but in the long run it results in under allocation of goods and theft-premium being added as a cost.
> Morally you can make the case that I ought to give you one more fire truck but how have you made the case that legally I should give you a non contracted fire truck?
At least in my country, legally speaking there is a case that you should send one of Y's trucks to X, as there is a risk of life.
Various towns requisition each others trucks, operators, and more during the bushfire season. And that requisition may just be a phone call with someone yelling that they need more help at the other end. And that's legally enforceable.
Maybe in the little thought experiment you're trying to conduct it does, but not in the real world. There are plenty of other variables at play.
X knows that if they need trucks and Ys are in use, then people die and they'll get blamed. They know that local trucks will respond faster so fewer people die.
In one off emergency situations in the real world, people actually help each other. We're not just a bunch of ideal game theory pieces in some amaeteur economist thought experiment.
If you offer unlimited fire trucks for $X per month then if someone only pay for one month in theory during that period they should have unlimited trucks. They don't...
If you want to sell a 200kbps plan with 50Mbps bursts, market it as a 200kpbs plan with 50Mbps bursts, not as a 50Mpbs plan. If you market something as a 50Mbps plan, it should be able to handle 50Mbps all the time.
SLAs should contain details that don't fit in your marketing. They should not say something completely different from what your marketing says.
Marketing a 50 mbps plan as 200 kbps just because it cannot "handle 50 mbps all the time" does nothing useful except make pedantic power users happy. It's not actually useful to the consumer. From an engineering point of view, consumer workloads are almost always bursty, with a race to idle, so it makes sense to engineer systems to optimize for such workloads. And the most honest way to market them is by reference to typical behavior under typical workloads. For example, it's a lot more honest for Apple to sell me a Macbook Pro as having "up to 10 hours of battery life" and a "up to 3.5 GHz processor" than one that has 2 hours of battery life and has a 2 GHz processor (under sustained load). Indeed, doing it the way pedants want is actively misleading to consumers because it obscures what they can expect under typical usage. (In the case of laptops, it obscures the massive gains in typical battery life that have resulted from modern processors being much more efficient at idle, even if not so much at load.)
Likewise, if you can deliver 50 mbps most of the time for the workloads your users will typically see (sucking down a 5MB page then idling for 30-60 seconds), that's the most honest way to market it.
> Marketing a 50 mbps plan as 200 kbps just because it cannot "handle 50 mbps all the time" does nothing useful
It's actually very useful in that it correctly tells you what speed you can expect.
If "50 Mbps" is the right way to describe a 200 kbps plan that can do 50 Mbps in bursts, what's the right name for a plan that can do 50 Mbps all the time? Really honest to god 50 Mbps?
That's a step further than necessary. What's needed is for 50Mbps to mean by default that it's a 50Mbps best-effort connection without any artificial throttling below 50Mbps. Congestion is unavoidable and even a "dedicated" line will at some point put your packets onto an oversubscribed link if it's a real Internet connection and not just a point-to-point link. But it's inexcusable to sell something as 50Mbps when it's really "50Mbps for part of the month, then you're screwed".
There's a world of difference between "speed will sometimes drop due to congestion" and "speed will definitely drop by throttling", and a dedicated line is way out of this spectrum :-).
No, how can you say that omitting information the "most honest" way to market it? The obvious honest way is to give several performance indicators for the different circumstances.
Apple does specify two clock speeds when configuring Macs for instance.
Battery life is not a good example, since that's normal and expected to vary under load.
Who is talking about omitting information? The hypothetical here is whether you market something as a "50 mbps" service with the caveat that it's best-effort, or "as a 200kpbs plan with 50Mbps bursts." At the end of the day, you have to pick one metric as the headline and relegate the others to parentheticals, pop-ups, or the TOS.
> The hypothetical here is whether you market something as a "50 mbps" service with the caveat that it's best-effort
It's already been explained to you that the "unlimited" plan at issue was clearly not best-effort after the limit was reached. The throttling that Verizon applied was around-the-clock and resulted in the fire department's device getting a tiny fraction of the speed that personal devices at the same location were getting. The throttling was not happening as a result of congestion, it was an artificial limit on a plan advertised as "unlimited". All theses arguments you're making about best-effort service are irrelevant distractions. A plan that stops being best-effort part way through the billing period cannot be honestly sold as "best-effort" any more than it can be honestly sold as "unlimited".
I'm fine with selling a 50mbps best-effort plan as "50mbps". A "200kpbs plan with 50Mbps bursts" is not that. If you are throttling people to 200kbps after a short burst, that is not best effort. A best effort plan would vary with the overall congestion, it would not drop off specifically based on your personal use of the connection.
I'm not expecting 50mbps literally 100% of the time. I am expecting them to make a good faith to deliver 50mbps at all times. If they actively apply throttling after a certain amount of data, that is not making a good faith effort to deliver what you promised me.
Short bursts are no longer the normal way for consumers to use bandwidth. Most bandwidth is now used for streaming media. In 2015, it was 70% of American bandwidth at peak hours[1]. It has probably only gone up since then.
But that's literally what you said: "it should be able to handle 50Mbps all the time."
> If they actively apply throttling after a certain amount of data, that is not making a good faith effort to deliver what you promised me
I agree that would be misleading, but who does that? I've never seen a plan that's advertised as e.g. 50 mbps unlimited data that throttles after a certain usage.
> Short bursts are no longer the normal way for consumers to use bandwidth. Most bandwidth is now used for streaming media. In 2015, it was 70% of American bandwidth at peak hours[1]
Measuring it by a proportion of total bandwidth is misleading,[1] because sustained loads will obviously use more bandwidth in the aggregate than bursty loads. But users likely still spend much more wall-clock time doing bursty activities (web browsing, refreshing facebook, twitter, downloading apps tore apps) than streaming. Given that a web page these days is in the 5MB+ range, it still makes sense to optimize networks primarily for bursts.
[1] It's like if you analyzed laptop battery life by looking at the total kilowatt hours used by different tasks. That would overstate the importance of things like gaming, which use more battery life in the aggregate but which users spend less wall-clock time doing than word processing or web browsing.
> But that's literally what you said: "it should be able to handle 50Mbps all the time."
Please be reasonable and apply some common sense. Colloquial statements are usually not intended to be taken to the most extreme level of literalness possible. It is commonly understood that any form of internet service may occasionally experience brief outages or degradation in service because of circumstances outside of the provider's control. It is not commonly understood that any form of internet service will necessarily involve the provider voluntarily causing that degradation in service.
> I agree that would be misleading, but who does that? I've never seen a plan that's advertised as e.g. 50 mbps unlimited data that throttles after a certain usage.
Verizon has multiple plans with "Unlimited" (some of them with the ridiculous names of "Above Unlimited" and "Beyond Unlimited") in the name that actually have limits once you look at the details. I'm not saying that type of plan is wrong to have, just don't name it something that is a bald-faced lie.
> Please be reasonable and apply some common sense. Colloquial statements are usually not intended to be taken to the most extreme level of literalness possible.
The problem is that there is a well-established distinction between a dedicated circuit, which offers a certain speed "all the time," and best-effort service, which offers "up to 50 mbps" subject to network congestion. To anyone familiar with telecom, it sounded like you were saying that only e.g. 50-mbps dedicated circuits should be advertised as "50 mbps."
I agree with you that if you advertise a 50 mbps best effort service, and also guarantee unlimited data usage, it would be wrong to throttle it after a certain amount of data usage. But to my knowledge, nobody does the combination of both.
> Verizon has multiple plans with "Unlimited" (some of them with the ridiculous names of "Above Unlimited" and "Beyond Unlimited")
Verizon doesn't have any consumer plans that guarantee both an amount of data usage and a specific speed. The plans that specify a certain speed (e.g. FiOS) do not throttle after any amount of data usage. The plans that specify unlimited data usage with throttling after a certain point do not guarantee any particular level of speed. You're taking "unlimited" to mean "without limits in both data rate and data usage," which is one possible, but not the only possible interpretation of the phrase.
> a dedicated circuit, which offers a certain speed "all the time," and best-effort service
Even dedicated circuits do not guarantee a certain speed 100% of the time. They guarantee a certain speed 99.x% of the time specified by an SLA.
> Verizon doesn't have any consumer plans that guarantee both an amount of data usage and a specific speed.
They do. They have multiple plans that specifically say "Unlimited 4G LTE Data"[1]. You might argue that 4G LTE is not technically a measure of speed, but it is certainly understood that way by consumers, so it should not be used in marketing if it is not intended as a measure of speed.
> You might argue that 4G LTE is not technically a measure of speed, but it is certainly understood that way by consumers, so it should not be used in marketing if it is not intended as a measure of speed.
Even if it's hard to exactly quantify a priori what "4G LTE" speed is given that it varies with circumstances, it's pretty easy to show when Verizon isn't trying to deliver as much data as they have capacity for. The fire department did that, by comparing speed on their throttled device side by side with a personal device on the same network.
I honestly could see both arguments being justified to a certain extent. And that's probably why nobody is too eager to try to regulate it, or a convenient excuse to not regulate.
One advantage of selling "200kps burst to 50Mbps": When tender for software that's the spec you give. "Your software must work in these cases". Otherwise software will be tuned to what you say you had ("50Mbps")
I don’t think “misleading” is the right term. Advertising a plan as “unlimited” when it really isn’t is fraud. It’s crazy that they’re allowed to keep doing this.
I have no problem with capped data plans, but you have to advertise them honestly.
Reminds me of how Tic Tacs have "0g sugar" on the label.
You'd expect the average person to see this information and extrapolate that they are ingesting 0g of sugar whether they eat 1 or 100 Tic Tacs.
> Tic Tac® mints do contain sugar as listed in the ingredient statement. However, since the amount of sugar per serving (1 mint) is less than 0.5 grams, FDA labeling requirements permit the Nutrition Facts to state that there are 0 grams of sugar per serving.
If it's under 5 calories there is a margin of error rule that allows you to label it as zero. So just get the serving size small enough and it's calorie free!
I don't even understand how the fire department was able to get such a plan in the first place. Nor sure about the US, but where I am, there are consumer plans which are cheap because they are oversold in hope that the consumer won't use the bandwidth all the time―and then there are company plans that cost at least 10x more but have guaranteed speed. And you can't buy a consumer plan for a company.
Selling plans with consumer-oriented limitations to companies sounds inane to me, it's just headache waiting to happen, or a shot in a leg like we see here.
> "We made a mistake in how we communicated with our customer about the terms of its plan," Verizon said. "Like all customers, fire departments choose service plans that are best for them. This customer purchased a government contract plan for a high-speed wireless data allotment at a set monthly cost. Under this plan, users get an unlimited amount of data but speeds are reduced when they exceed their allotment until the next billing cycle."
So it was a government plan, not a consumer one. Judging by their response, it sounds like the Verizon rep that sold them the plan told them it was unlimited, and the fire department didn't read the fine print closely enough.
What I'm saying is, IMO there isn't any reason for a non-consumer plan to have such terms, with variable speed and limited by the transmitted total instead. Like, even if the client doesn't use the bandwidth today, they may need it tomorrow, so the provider still has to reserve the channel.
Or, even if the provider decides to offer variable-speed plans, which means the speed isn't guaranteed, why would you, as a company, buy such a plan? Tomorrow you need the bandwidth, and you discover you have 1 mbps instead of 50 mbps, because the total bandwidth is shared with some other folks. What, you sit back twiddling thumbs and wait for everyone else to go to lunch?
Even if such a plan is intended for one business person, to check email and look at stock charts, it makes more sense for it to always have minimum guaranteed bandwidth, e.g. 500 kbps, instead of random speed with a limitation on the transmitted total. The entire reason for the 'transmitted total' metric in the first place is to prevent people from downloading movies 24/7, while allowing for the bandwidth to swing wildly—which is a use case of a home consumer.
So IMO, by offering this plan the provider laid both themselves and the client a mine, through which they would have to poker-face sooner or later, with no benefit that I see. And now this all blew in their face on top of that.
> I don't even understand how the fire department was able to get such a plan in the first place.
Exactly! It almost sounds like someone designed and built the vehicle and forgot that it needs internet connection. So when the department got it, they popped down to the local tech store and purchased a USB 4G module and just slapped it on.
I think Verizon and other carriers should simply be required to advertise the lowest guaranteed speed, right next to the word Unlimited, in equal size font. None of this hiding it in the microscopic print nonsense; if it's only unlimited at 200 Kbps, then that has to be the big number. The plan is actually quite sensible if it's marketed correctly (unlimited base speed, with burstable higher speeds as the network allows within reason) but the current marketing is just entirely deceptive.
Those who recall Web Hosting Talk might remember that the term “unlimited” was banned from postings. The correct term is “unmetered” as unlimited data is a physical impossibility (“Infinite bytes, please!”). But it’s possible to have a shared bandwidth (potentially subject to throttling) which isn’t metered so you’re not subject to charges for your usage.
"Verizon's plan should be assumed to be a 200Kbps plan that can occasionally burst to 50Mbps"
No, it should be assumed that they get "fast enough" up to 50Mbps... which they did get (and didn't complain about) up to the throttle (which they did complain about).
Sure, the data threshold and throttling are in the terms, but even Verizon admitted they made a mistake explaining the meaning of the terms to the fire department (easy to misread anyways for the average consumer, and throttling is not something the carriers advertise).
The net neutrality issue is the fact that Verizon wasn't throttling due to overall network congestion (which was an exception to the previous regulation), but just because the fire department hit the data cap... under net nuetrality this would not be allowed, though the risk is that not having throttling means a threshold data shut-off.
The ability to use 200Kbps all the time and the ability to use 50Mbps all the time are both limited to the speed they allow. Personally I'm fine with saying a plan is unlimited without requiring them to build infrastructure to host everyone on a single tower at the full rate. Throttling to give everyone equal access (especially during an emergency) is a lot different than simply throttling someone on an empty tower simply because they have used a lot of data. The first very much fits within what you'd expect from an unlimited plan. The second is simply punitive if you make use of your unlimited plan. I'm not sure which was the case for the firefighters.
I don't like the practice either, but allow me to play devil's advocate for a second, although this is probably not what either of us wants to hear: I really don't think this could qualify as false advertising. The "limit" being referred to is the total data per month, not the bandwidth. Everyone knows bandwidth is always limited; that goes without saying. Moreover, the fact that "limit" refers to the total amount of data is pretty clear: when you buy a limited plan, we all know that "limit" refers to the total amount of data you can use in a month, not the bandwidth you are given. So when they say "unlimited", that is correct—they're indeed fully removing the limit, which is the total quantity of data per month you can use. Hence I actually don't see it as being false advertising. Is it misleading though? I'd argue yes; it's not straightforward and it's clearly intended to give a different impression to someone who doesn't take the time to make the logical deductions.
> The "limit" being referred to is the total data per month
Sorry, that justification doesn't work because their throttling drastically limits the total data per month too. Verizon advertises "Unlimited 4G LTE" and also that their 4G LTE has typical speeds of 5-12 Mbps with 50 Mbps bursts. At the alleged throttled rate of 30 kbps, you couldn't even download 10 GB in a whole month of 24/7 usage, when you could normally expect to download that much in less than 5 hours if you weren't throttled, or as little as 30 minutes at the highest advertised speed.
That's not what "unlimited" means. By your logic the word "unlimited" would still be outright illegal no matter what the bandwidth was. And by your logic the police officer giving you a speeding ticket is garnishing your wages. That's not how normal people think, us pedantic computer scientists notwithstanding.
By your logic a data plan with a 35 GB monthly limit is unlimited, simply because the last 10 GB is spread over the whole month instead of 5 hours. I'm comfortable saying your interpretation is the less reasonable one.
No, you didn't understand my logic. By my logic it depends on the context of how that limitation came to exist: was it due to the speed of light, a consequence of some other limitation, or an explicitly placed limit. But you're welcome to feel differently.
We're not talking about hypothetical limits based on the speed of light. We're talking about actual limits based on usage. A plan with a per subscriber usage limit is not unlimited no matter what logic you apply.
I see what you're trying to say, let me say it more clearly for you. "Since Verizon only throttles during congestion it's not a per subscriber limit, it's just network management". First of all, I don't believe for a second that they only throttle during congestion and I also don't believe that the amount of congestion they experienced justifies throttling all the way to 30 kbps. They make the throttling that severe to force people to upgrade plans, not because it's necessary. But all of that is moot because they are still using per-subscriber usage to make their throttling decisions. When two people with the same plan on the same tower are throttled differently based on their usage, that's a de facto usage limit and calling it unlimited is false advertising.
I'm not saying they shouldn't be able to throttle people based on usage. They can do it all day long as long as they don't call it unlimited.
Do you think this interpretation would pass the "put 10 random people in a room and ask them" test?
I think the majority would expect to get the advertised speed unconditionally (in particular: not conditioned on using it a lot). And I suspect that most of the people expecting the opposite would be doing so because they heard about someone else being burned by the wording, as opposed to figuring that out for themselves tabula rasa.
A reasonable person is not a random (or more sensibly, the average) person though. I think a reasonable person would agree with my explanation. I'm not sure the average person would.
Edit: Apparently multiple people are misreading and assuming I'm trying to flatter myself here. "A reasonable person" is a pre-defined legal term that I have little choice but to use verbatim here. It's essentially a proper noun, but without capitalization. Specifically, I'm _not_ describing my own rationality when I say "a reasonable person" would agree with me. What I'm saying is that I think the legal "a reasonable person" would reason the same way I just reasoned. If you still don't get what I'm saying: had the legal term instead been "a stupid monkey", then my sentence would have read "a stupid monkey would agree with me".
I'm not sure you read the article. The whole point of a "reasonable person" is that it represents an "average person".
> this person is seen to represent a composite of a relevant community's judgement as to how a typical member of said community should behave in situations that might pose a threat of harm (through action or inaction) to the public
This is why we have a jury of our peers picked at random. The randomness is not random.
> Oh, get off your high horse. I'm not sure you read the article. The whole point of a "reasonable person" is that it represents an "average person".
Er, pardon? This isn't my high horse. This is literally your own article's text, which you yourself apparently didn't read:
> As a legal fiction, the "reasonable person" is not an average person or a typical person, leading to great difficulties in applying the concept in some criminal cases, especially in regards to the partial defence of provocation.
Sure. But it's necessary to follow all the guidelines, not just some of them. Also, you responded to incivility with incivility ("which you yourself apparently didn't read"). Please don't do that, even when provoked.
This reminds me of a HN comment (sorry, can't remember which) where it explained that one of the major differences between US and European law is technicality vs the spirit of the law. Where in the US you can get away with a lot because it's "technically" legal, it wouldn't fly in Europe just because the fine print says so. It's plain old false advertisement.
Can total data consumed be more than (31 x 24 x 60 x 60)s x 50 Mbps in any month of the year?
Let us stop pretending that the lawyers who approve corporate literature are innocent and just misinterpreted the meaning of the word "unlimited".
These malpractices need to stop. Precise language needs to be made legally necessary for such literature. This is no "Kublai Khan" where the writer is allowed liberties normally unavailable.
There's also an implied reasonableness test. That duffel bag I pulled out in the Olive Garden after purchasing the unlimited salads and breadsticks was disallowed. Not saying they are exactly comparable, but it's amazing how many of us can grasp that it's not truly unlimited but always think others are so easily fooled.
I dunno, looking at that page and scrolling down, there is absolutely no mention of any data cap on the left-most plan when looking at the three plans in the side-by-side comparison table.
The first plan has unlimited data with (after you hover to explicitly find out what that (i) is about) throttling in times of congestion. No mention of a data limit.
The other two both say the same thing, but that it only occurs after a data utilisation threshold has been met.
As the first plan says: "For people who want unlimited, and no worries" seems pretty clear to me that I should be getting unlimited, and not needing to worry about anything else.
"Go Unlimited" is subject to near-constant Network Management (corp-speak for "severe throttling").
"Beyond Unlimited" reserves this for after 22GB of data in a bill cycle; "Above Unlimited", after 75GB.
So, yes, unlimited data; but no, not unlimited access to anything resembling "high speed".
I very much agree with other posters that "unlimited" is a very misleading term. If the service runs at 200Kbps, then that's something like 65GB/month, which is not an infinite amount of data. If Verizon sold two "unlimited" plans, one that could be throttled and one that couldn't be, it would be very clear to the customer why the 16TB/month (50Mbps * 1 month) plan was a lot more expensive than the 65GB/month (200Kbps * 1 month) plan. But they hide it all in the fine print, so anyone that doesn't carefully read the fine print and extensively test the service doesn't actually know what they're getting. This is unfortunate. I don't think it's a net neutrality issue (it's not like they were throttled because the traffic was going to Amazon instead of Google), but rather a truth-in-advertising issue.