Has anyone ever experienced getting cancelled for this reason? I know quite a few people that likely use more than 750 minutes on conference calls most months. And I have never heard of anyone having a problem.

Also, that's an annoying caveat to "unlimited". Unlimited, except ... limited.

Unless law explicitly forbids, it's just a matter of time until marketing and sales will push to call all company's services "free and unlimited".

This has been bothering me about Verizon’s current marketing push around every individual on a family plan being able to get ‘the unlimited plan they need’. I haven’t been in the market for a ‘family unlimited plan’ and frankly understand little about mobile billing in general, so I have no idea what pain point Verizon is claiming to address with this model - but the concept on its face makes no sense to me. How can there be different ‘unlimited’ plans? On what dimensions do plans vary if not ‘limits’? If the plans are all unlimited, yet different, then why do you still identify them as ‘unlimited’ plans when that is clearly not a distinguishing characteristic?

> I have no idea what pain point Verizon is claiming to address

I recently shopped for an "unlimited" family plan for my kids. The pain point is "can I watch video?" As best I can determine, "unlimited" has become a marketing term for "yes, you can stream Netflix, to some degree."

There might be a cap on the number of GB of transfer, after which you pay a fee for more; or you can have no cap, but a limit after which your transfer rate drops precipitously. Several providers do a thing where they'll force Netflix (and I assume other streaming providers) to use a lower bitrate stream variant, to help you preserve you data.

There appears to no longer be an actual unlimited plan in the US. Even my grandfathered iPhone AT&T plan with "unlimited" data now has a cap after which it is rate-limited.

I'm kind of surprised the FTC or FCC hasn't made any more of a stink about the clearly deceitful use of 'unlimited' on these plans.

My grandfathered AT&T plan is still unlimited data, no cap, but they aggressively try to get me to change it frequently anymore, and recently started charging me some legacy maintainence fee. (I’ve had essentially the same plan since 2007).

Shouldve called it unlimited with a Fair Use Policy.